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Hello Tech Pros, What Products & Businesses Are You Building?

Hello Tech Pros is a podcast that explores the opportunities, challenges and anxieties that technical professionals and techpreneurs face when building their career, building their products and building their business. This show is about the people behind technology and the mindsets and skill sets they developed that led to their success. The show's host, Chad Bostick, is a 20 year veteran of the software development industry both as a practitioner and as a manager at companies like iBEAM Broadcasting, Devon Energy, Zynga and Fanduel. Chad is also an advocate for the awareness of Social Anxiety Disorder in the tech industry. His own battle in overcoming social anxieties led him to get the girl, lead the teams and launch a very successful podcast where he has interviewed over 250 guests.
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Hello Tech Pros, What Products & Businesses Are You Building?
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Jan 16, 2017

Anthony D. Vaughan is 3X founder and the current CEO of Cognizance Capital Consulting, which focuses on bringing new and innovative content to first time entrepreneurs as well as marketing disciplines to small business owners. Cognizance Capital has served will over 600 entrepreneurs. Anthony has had the privilege of speaking at Colleges such as Towson, Maryland and Mcdaniel University where he shared his 4+ years of experience.

Show notes at http://hellotechpros.com/anthony-vaughan-business/

What You Will Learn From This Episode

  • Why 90% of Anthony's clients are not ready for business.
  • Why technology professionals tend to work on the wrong things when launching their business.
  • Examples of how other entrepreneurs pre-sold their ideas before building them.
  • Why getting "rejection proof" is critical to succeeding in business.
  • The differences between influencer marketing and context marketing and when you should use both.
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